What does it mean when you buy products labeled “natural”?  Turns out, not much. Putting the claim natural on your product is not regulated by the FDA or USDA. ”A natural nutrition bar and a certified nutrition bar may look nearly identical to a consumer, other than price, but a behind-the-scenes examination of how they were manufactured, focusing on the soy protein ingredients, reveals the importance of purchasing certified food.” says the report from Cornucopia institute.

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